Alexandra  Aroyo

Freelance/Self-Employed 1R Design Studios LLC. (October 2022-Current)
Senior Digital Designer / Web Designer (UI) / Associate Art Director (Digital) - Brooklyn, NY

• Digital design, Web Design, and e-commerce asset creation for a wide range of clients including: Bayer, Urban Decay Cosmetics, The Farmer’s Dog, Understood.org (nonprofit), Subway Sandwiches, Tattly Temporary Tattoos, Sunrise Movement, SkinCeuticals, Waterloo Sparkling Water, and other emerging startup brands.

Wix.com/Wix Design Playground (October 2021-October 2022)
Design Educator / Product (UX) Specialist - New York, NY

• Educating and empowering graphic design students from top design universities around the globe to create responsive web portfolios. My team and I took our students through a 5-week courses teaching design principles, creative concepting, mood boarding, motion design, UX/UI, and wireframing Universities included: New School, Pratt, SCAD, MICA, Parsons, UF, FIT, Carnegie Mellon, Yale, SVA, NC State, Bezalel Academy, RMCAD, and more.
   

21 Grams (October 2020-November 2021)
Senior Art Director/Digital Designer - New York, NY

• Lead Art Director and Digital Designer of Direct to Consumer Pharmaceuticals, focused on bringing humanity to the world of pharmaceuticals. 
   

Oliver Agency (August 2019 - October 2020)

Digital Art Director/Digital Designer - New York, NY

• Art Director and Designer for beauty/haircare brands including: Love Beauty & Planet, Tresemmé, St. Ives, and Suave. Creative lead on photo shoots used cross-platform. Design lead for e-comm activations including banners and other B2C assets.
   

Beauty @ Gotham (January 2019 - August 2019)

Digital Design Lead - New York, NY

• Lead Digital Designer for global social and digital assets for Maybelline Cosmetics, including graphics, gifs, and web modules. Specializing in the APAC beauty Markets.
   

Wunderman (June 2016 - October 2018)

Global Social Design Manager - New York, NY

• Lead designer and social media manager for Wunderman’s global communication channels. Originally at Wunderman D.C. as an Art Direction Intern and was promoted twice. This included a move to HQ in NYC as

• Global Social Media Coordinator. Within my first year, I was promoted to Global Creative Content Manager.

• Fueled a 200% growth in Wunderman’s social media channels

• Launched a global campaign with Adobe at Cannes Lions Festival which garnered 23 million impressions